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Science-to-Business Marketing Research Centre

The Research Centre "Science Marketing" at the University of Applied Sciences Muenster developed with its concept of Science-to-Business Marketing the first strategic approach worldwide for a successful commercialisation of research competencies, capacities and results. The basis of this approach is the conviction that market mechanisms also work on the research market. All successful companies are working with marketing strategies. A basic principle of their success is that these companies know exactly the demand of their customers and that they adjust their research, developing and production to their customers' needs. So why do research institutions not use marketing strategies? By a consistent focusing on the customer, the third party funding of research institutions can be increased enormously. Science-to-Business Marketing aims at a successful marketing of research competencies, capacities and results. The objective of the Research Centre "Science Marketing" is to develop, test and provide new models, instruments and proceedings for research commercialisation that enable universities to market their research more effectively. For more information on the International conferences of the Science-to-Business Marketing Research Centre please visit us at: http://www.science-marketing.com

Zurich University of Applied Sciences (ZHAW)

The ZHAW is one of the leading universities of applied sciences in Switzerland. The School of Law and Management, one of ZHAW’s eight schools, counts itself among Switzerland’s leading business schools, offering internationally recognized Bachelor’s and Master’s degree programs, a broad range of continuing education courses and programs, and innovative research and development projects. All programs are scientifically grounded, interdisciplinary, and strongly oriented to real-world business practices. The School’s motto "Building Competence. Crossing Borders" reflects its commitment to provide superior training and continuing education opportunities in partnership with the international community. The School is engaged in numerous cooperative relationships with select partner universities around the world. For more information please visit: http://www.sml.zhaw.ch/en/management.html