Thank you for joining us in our 13th International Science-to-Business Marketing Conference “Cross Organizational Value Creation” in Winterthur, Swiss. The conference brought together 113 experts from research institutions, industry and intermediaries (e.g. TTOs) from 24 countries to foster a powerful environment of dialog and collaboration. Thereby also building a network for future cooperation.
This international environment was a breading place for great discussions, new connections and inspiring talks. Modern collaboration relationships on organizational and individual level have been one of the center pieces this conference. One of the outcomes was that the concept of traditional organizational borders is obsolete, thanks to the drastic transformation by information and communication systems in interlinking organizations. Due to which, a higher level of cooperation skills, flexibility and agility in value creation is required.
The discussions closed the book on traditional concepts of Technology Transfer and moved towards new terms and activities. Amongst which was the more modern and broader term of Knowledge Transfer, which was characterized as bidirectional, directed by markets, customer needs, expectations, partnerships, creating value and offering mutual benefits.
The different conference activities, such as keynote presentations, facilitated expert panels, scientific presentations and practical workshops as well as an “Open Space Workshop“ offered a brought range of new knowledge and creative solutions. Participants took home new ideas, models, instruments and pieces of knowledge and innovation to apply in practice, either as an academic or practitioner.
We would like to thank you, for attending the 13th International Science-to-Business Marketing Conference. Thank you for your positive feedback, your commitment to this topic and your active participation in the conference. We have very much enjoyed our stay with you in Winterthur and look forward to welcoming you the 14th International Science-to-Business Marketing Conference.
Prof. Thomas Baaken (Science-to-Business Marketing Research Centre) and Brian Rüeger (Zurich University of Applied Sciences)
Confirmed keynote speakers
Prof. Oliver Gassmann Professor of Technology and Innovation Management, University of St. Gallen, Switzerland