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LATEST CONFERENCE NEWS
» Switzerland: European Innovation champion


April 04, 2014 @ 12:46 PM

» Empa grants an insight into its research activities


April 01, 2014 @ 1:54 PM

» Dr. Matthias Kaiserswerth, Director and Vice President IBM Research – Zurich, participates in the conference as keynote speaker


March 26, 2014 @ 2:44 PM

» Gala dinner at the Europe’s largest waterfall


March 12, 2014 @ 5:12 PM

» Abstracts have been reviewed


March 06, 2014 @ 6:33 PM




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Switzerland: European Innovation champion


Published April 04, 2014 @ 12:46 PM
Once again the European Union Innovation Scoreboard 2013 ranked Switzerland at the top of the most innovative countries in Europe. Switzerland has by far the greatest innovative capacity in Europe. For fifteen out of twenty-five indicators, such as investments in R&D, number of scientific publications and patent applications, Switzerland holds one of the top-three positions. The strong innovative capacity is generally perceived as one of the factors leading to Switzerland’s continuous economic success. The yearly published Global Competitiveness Report by the World Economic Forum comes to a similar conclusion.


Empa grants an insight into its research activities


Published April 01, 2014 @ 1:54 PM
A site visit on the pre-conference day (June 2) will give an overview of Empa’s key research areas through a number of lab visits as well as insight to Empa’s holistic approach of knowledge and technology transfer. Empa is an interdisciplinary research and services institution for material sciences and technology development within the Swiss ETH Domain. Empa’s research and development activities are oriented to meeting the requirements of industry and the needs of our society, and link together applications-oriented research and the practical implementation hence science and industry.


Dr. Matthias Kaiserswerth, Director and Vice President IBM Research – Zurich, participates in the conference as keynote speaker


Published March 26, 2014 @ 2:44 PM
In June 2006, Matthias Kaiserswerth was named director of IBM Research - Zurich. In addition, he holds a position in the Software Research Strategy Board, in which he coordinates research work in this area across IBM's twelve global research laboratories. Dr. Kaiserswerth is President of the Economic Development Agency Zimmerberg-Sihltal. He is also on the founding Board of Trustees at TECHNOPARK® Zurich and HASLERSTIFTUNG Bern. Dr. Kaiserswerth received his MSc and PhD in Computer Science from McGill University in Montreal, Canada and from Friedrich-Alexander University in Erlangen - Nuremberg, Germany respectively.

From 1988 through 1997, he worked as a Research Staff Member at IBM Research - Zurich on various research projects ranging from high -performance communication systems to message brokering in a medical environment. Most recently, he worked on smart cards and Java security, which lead to the OpenCard industry standard for using smart cards in a Java environment and Visa's Java CardtmPrice Breakthrough program based on the IBM Research – Zurich JCOP platform.

From 1997 through 1999, Dr. Kaiserswerth was on assignment at the IBM TJ Watson Research Center where he led the networking software and security research. In addition, he was responsible for setting IBM Research's global security research strategy and starting IBM efforts in the emerging field of privacy technology research. In 2000, Matthias Kaiserswerth became the director of IBM's laboratory in Zurich. Additional responsibilities were for the IBM Zurich Industry Solutions Lab where IBM hosts customers to meet with its researchers to discuss future technology and emerging business trends.

Dr. Kaiserswerth maintains a blog at ibmzrl.wordpress.com


Gala dinner at the Europe’s largest waterfall


Published March 12, 2014 @ 5:12 PM
We will have the pleasure of celebrating the gala dinner on June 3 at a truly unique place - the Schloss Laufen. The Schloss Laufen, a heritage castle directly situated on the Rhine Falls, Europe’s largest waterfall, offers possibly the finest view of the Falls. The dinner itself will be in a free-flowing buffet style format which will enable you to circulate and give you a chance to forge new friendships and renew old ones. The food will be a medley of modern international cuisine and the open bar will offer you unlimited beer and wine. And that’s not all – there will be live DJ music, loud enough to keep your feet tapping and quiet enough to encourage conversation.


Abstracts have been reviewed


Published March 06, 2014 @ 6:33 PM
Today the acceptance notifications have been sent to a total of 64 abstract authors. We are impressed by the quality of the contributions and we look forward to a variety of academic and practitioners presentations.


Conference Update: Journals Confirmed & Extension of Abstract Deadline!


Published January 23, 2014 @ 9:13 AM
1. Associated journals to publish conference papers.
The Science-to-Business Marketing Conference has been able to acquire seven journals as partners to support the conference organisers in the development of special issues out of the papers submitted to the conference. Selected papers will be published in the following journals:

• International Journal of Technology Marketing
• Industry & Higher Education
• International Journal of Technology Management
• International Journal of Entrepreneurship and Innovation Management
• International Journal of Knowledge Management Studies
• World Review of Science, Technology and Sustainable Development
• International Journal of Technology Transfer and Commercialisation


2. Several workshop topics outlined
The conference progam is gradually taking shape. Several workshops are outlined and we very much look forward to those interactive and hands-on sessions. You can find a preliminary overview of the program here.


3. Submission deadline extended!
Due to the high number of presenters requesting more time to submit their abstract, the scientific committee has extended the submission deadline to February 10, 2014. We especially encourage practitioners to take part in the discussion and submit abstracts on the topic of Cross-Organizational Value Creation.


Keynote Speaker Andy Polaine Confirmed!


Published January 07, 2014 @ 9:13 AM
Andy Polaine, co-founder of the award-winning new-media collective Antirom in London, has confirmed as keynote speaker for the Science-to-Business Marketing Conference.

Andy Polaine, an interaction designer, worked with clients such as the BBC, The Science Museum and Levis Strauss and Co. (for which they won a D&AD Silver Pencil), as well exhibited several interactive installations and performances around the world.

Andy was also a producer at dotcom giant Razorfish in the UK before moving to Australia where he started the interactive department of visual effects company, Animal Logic. He was a Senior Lecturer in Interactive Media at the College of Fine Arts, The University of New South Wales, Sydney, and formerly the Head of the School of Media Arts.

Now living in Germany, Andy continues to work as an independent interaction designer, service design researcher and writer. He is the founder and Editor of The Designer's Review of Books – www.designersreviewofbooks.com – and has published over 170 articles and papers. He is a regular speaker at conferences and institutions and has been on several award juries including the ADC.


Abstract Deadline Coming Up! for papers and presentations, proposals for workshops and tracks, and posters on the themes of the conference.


Published January 05, 2014 @ 4:00 PM
With just two weeks to go, the deadline for abstracts is coming up! We now call for abstracts on the sub-themes of the conference:

  • Science-to-Business Marketing

  • Design Thinking

  • Business Models

  • ICT-enabled Technologies

  • Cross-organizational Value Creation

  • Start-ups and Spin-offs

All papers will be double-blind reviewed by a scientific or practitioners committee and will be published as conference proceedings (with ISBN). The deadline for submission of abstracts is January 17, 2014. For more information on the conference, or the call for abstracts please visit: http://www.s2b-conference.com/index/callforpaper

We look forward to welcoming you to Switzerland in June 2014.


Call for abstracts for papers and presentations, proposals for workshops and tracks, and posters on the themes of the conference.


Published November 11, 2013 @ 11:28 AM
From the 2nd to 4th of June 2014 the Science-to-Business Marketing Research Centre and the Zürich University of Applied Science (ZHAW) organise the 13th Science-to-Business Marketing Conference on Cross-Organizational Value Creation. This three day conference, taking place in Winterthur (Zürich), brings together thought-leaders and experts from research institutions and industry on the topics of innovation, science-to-business marketing, business model generation and design thinking.

With the concept of traditional organizational borders being put to the test and the growing need for a high level of cooperation among industry, universities and governmental agencies, the conference aims to provide new insights and concepts on the subject ‘Cross-organizational Value Creation’.

With a focus on Cross-Organizational Value Creation, the conference will provide a platform the exchange of knowledge and ideas on new collaborative interaction. We now call for abstracts on the sub-themes of the conference:

  • Science-to-Business Marketing

  • Design Thinking

  • Business Models

  • ICT-enabled Technologies

  • Cross-organizational Value Creation

  • Start-ups and Spin-offs

All papers will be double-blind reviewed by a scientific or practitioners committee and will be published as conference proceedings (with ISBN). The deadline for submission of abstracts is January 17, 2014. More information on the conference, or the call for abstracts please visit: http://www.s2b-conference.com/index/callforpaper

The conference will include several practice-oriented workshops and a PhD workshop, as well as several interesting social activities such as a visit to the great Mount Säntis, where at a 2500 metre height you will an amazing view on six countries

We look forward to welcoming you to Switzerland in June 2014.


Science-to-Business Marketing conference goes to Zurich!


Published October 03, 2013 @ 11:23 AM
The 2014 Science-to-Business Marketing Conference will take place in Zurich, Switzerland. With a focus on "Cross Institutional Value Creation" With sub-themes focussing on:

  • Science-to-Business Marketing

  • Design Thinking

  • Business Models

  • ICT-enabled Innovation

  • Cross-institutional value creation

  • Start-ups and Spin-offs

The 2014 Science to Business Marketing Conference will be a European meeting and discussion forum for practitioners and researchers. We are now calling for papers and abstract presentations, workshops / tracks and posters on the themes of the conference. We would like to encourage you to submit abstracts of conceptually or empirically focused proposals.

We look forward to welcoming you to the conference.

Zurich University of Applied Siences & the Science-to-Business Marketing Research Centre