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Keynotes




Professor Thomas Baaken


Director of the Science-to-Business Marketing Research Centre, Germany

Professor Thomas Baaken (PhD, MA) has been a Full Professor in Technology Marketing and Science-to-Business Marketing at the Münster University of Applied Sciences (MUAS) since 1991. During the period 1998-2003, Thomas Baaken held the position of the Deputy Vice Chancellor (Vice-Rector) Research and Tech-Transfer at MUAS. He was responsible for Research Strategies and Programs, industrial liaison, entrepreneurial activities, links to the European Community, technology transfer, and the marketing of the university research as well as relationships and networks. Since 2002 he has run the Science-to-Business Marketing Research Centre, based at MUAS, the first strategic approach worldwide for a successful commercialisation of research competencies, capacities and results.

Thomas was appointed Leader of the European Union (EU) working group “University Interaction with Industry”, which published the Handbook “Responsible Partnering – A guide to better practices for collaborative research and knowledge transfer between science and industry” under ProTon Europe. Additionally Thomas was also the project director of the largest study on University-Business Cooperation in Europe.


Professor Oliver Gassmann


Professor of Technology and Innovation Management at the University of St. Gallen, Switzerland

Oliver Gassmann has been Professor of technology and innovation management at the University of St. Gallen (HSG), Switzerland since 2002. He is Managing Director of the Institute of Technology Management, the largest institute at HSG.

Between 1996 and 2002 he worked for Schindler and led its corporate research as Vice-President, Technology Management. He has published over 300 publications and several books on innovation, including Profiting from Innovation in China (December 2012).

During the last 10 years he has consulted with several DAX companies in growth strategies and innovation. He currently serves on several boards, including R&D Management (editorial board); BGW St. Gallen-Vienna (co-founder, member of board); research lab GLORAD Beijing-St. Gallen (co-director); Economiesuisse (member); Project Management Academy Wiesbaden (chairman); Schindler (member of audit expert group); HSG Research Committee (president); Hoffmann-Neopac (member of the board) and Zühlke Group (vice president of the board). In 2009 he was identified as one of the top 50 ranking researchers by IAMOT in Orlando.


Professor Georges Haour


Professor of Technology and Innovation Management, IMD, Switzerland

Georges Haour is Professor of innovation management at IMD, Switzerland. There, he regularly works with entrepreneurial teams. He is also associated with an incubator of new ventures, in Cambridge, UK. He acts as an adviser to companies on technology-intensive ventures and technology transfer.

Born and raised in Lyon, France, he obtained a PhD in Chemistry from the University of Toronto, Canada, and joined the contract research organisation Battelle, becoming manager of a 35 staff business unit.

He has eight granted patents and four published books – the most recent is “From science to business” (see: www.sciencetobusiness.ch). He is currently working on a new book: “Innovation in China”.


Dr. Matthias Kaiserswerth


Director and Vice President, IBM Research – Zurich

In June 2006, Matthias Kaiserswerth was named director of IBM Research - Zurich. In addition, he holds a position in the Software Research Strategy Board, in which he coordinates research work in this area across IBM's twelve global research laboratories. Dr. Kaiserswerth is President of the Economic Development Agency Zimmerberg-Sihltal. He is also on the founding Board of Trustees at TECHNOPARK® Zurich and HASLERSTIFTUNG Bern. Dr. Kaiserswerth received his MSc and PhD in Computer Science from McGill University in Montreal, Canada and from Friedrich-Alexander University in Erlangen - Nuremberg, Germany respectively.

From 1988 through 1997, he worked as a Research Staff Member at IBM Research - Zurich on various research projects ranging from high -performance communication systems to message brokering in a medical environment. Most recently, he worked on smart cards and Java security, which lead to the OpenCard industry standard for using smart cards in a Java environment and Visa's Java CardtmPrice Breakthrough program based on the IBM Research – Zurich JCOP platform.

From 1997 through 1999, Dr. Kaiserswerth was on assignment at the IBM TJ Watson Research Center where he led the networking software and security research. In addition, he was responsible for setting IBM Research's global security research strategy and starting IBM efforts in the emerging field of privacy technology research. In 2000, Matthias Kaiserswerth became the director of IBM's laboratory in Zurich. Additional responsibilities were for the IBM Zurich Industry Solutions Lab where IBM hosts customers to meet with its researchers to discuss future technology and emerging business trends.

Dr. Kaiserswerth maintains a blog at ibmzrl.wordpress.com


Dr. Andy Polaine


Service and Experience Design Consultant, Writer, Educator

In 1994, Andy Polaine (PhD) co-founded the award-winning new-media collective Antirom in London and worked with clients such as the BBC, The Science Museum and Levis Strauss and Co. (for which they won a D&AD Silver Pencil), as well exhibited several interactive installations and performances around the world.

Andy was also a producer at dotcom giant Razorfish in the UK before moving to Australia where he started the interactive department of visual effects company, Animal Logic. He was a Senior Lecturer in Interactive Media at the College of Fine Arts, The University of New South Wales, Sydney, and formerly the Head of the School of Media Arts.

Now living in Germany, Andy continues to work as an independent interaction designer, service design researcher and writer. He is the founder and Editor of The Designer's Review of Books – www.designersreviewofbooks.com – and has published over 170 articles and papers. He is a regular speaker at conferences and institutions and has been on several award juries including the ADC.