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Call for Paper



The 2014 Science-to-Business Marketing Conference will be a European meeting and discussion forum for practitioners and researchers on cross-organizational value creation, where theory and practice are equally emphasised in the program.

We are now calling for academic and practitioner papers and abstract presentations, workshops / tracks and posters on the themes of the conference. We would like to encourage you to submit abstracts of conceptually or empirically focused proposals.

Abstracts and papers will be reviewed by an international scientific committee with a double blind review process.


CALL FOR PAPERS, PRESENTATIONS, WORKSHOPS, TRACKS AND POSTERS

Download call for proposals





CONFERENCE THEME



"Cross-organizational Value Creation"





SUB-THEMES



1. Science-to-Business Marketing
  • Bringing Science-to-Business: creating partnerships and networks
  • Best practice in Science-to-Business Marketing
  • Value creating processes in market-oriented technology transfer
  • Developing and accessing research projects / technology evaluation
  • The role and management of organizations involved in Science-to-Business Marketing
  • Testing and communicating disruptive innovation
2. Design Thinking
  • Design Thinking within the collaborative value creation process
  • Service Design and the customer experience
  • Best practice in Design thinking
  • Design thinking as a strategic tool for innovation
  • From research to the market: the role of design in bringing ideas to market
3. Business Models
  • Designing, evaluating and implementing business models
  • Business modeling within Research and Development (R&D)
  • Open business models
  • Business model innovation
  • Business models in modern universities
4. ICT-enabled Innovation
  • Accelerating innovation through ICT
  • Contributions of ICT to identifying market needs
  • Technology in modern services
  • Best practice in ICT-enabled innovation
  • Born global as a strategy
  • Virtual value creation networks
5. Cross-Organizational Value Creation
  • Innovation ecosystems and open innovation
  • The cultural elements of cross-organizational value creation
  • Creating shared value
  • Success factors of interdisciplinary applied research
  • Public Private Partnerships
  • Relationship Marketing in cross-organizational value
  • creation
6. Start-ups and Spin-offs
  • Scientists become entrepreneurs: Strategies to promote Spin-offs and Start-ups
  • Joint ventures between universities and companies
  • Funding science-based ventures: Overcoming the valley of death
  • Communication as a key driver for stakeholder involvement
  • Incubators and their role in developing university Spinoffs / Start-ups